Unlike your average street corner troubadour, I couldn't play much.
But my songs and singing were right entertaining if I do say so. And I do. That's the marketing.
marketing: letting people know what they can do with their money or resources, and why they should
So, after learning how to reach out door-to-door for support of safe drinking water and environmentally visionary leaders, I sallied forth on my First National Tour, selling performances of such legendary tunes as "Dogs in Durham," "Movin' to LA," and She Didn't (Want My A** Like I Wanted Hers). The last listed reminded listeners that "sushi" rhymes with "Belushi."
And so, stranded in Middlebury, VT, where my dog was surviving a run in--literally--with a '65 Buick LeSabre, I drove up the road to Burlington, natal home of the door-to-door guitar tour, and knocked on my first door at 6:30 pm, June 26, 1983.
My rap went something like this:
Hi, I'm Jay Hepner. I'm a singer-songwriter working my way to California by playing songs I've written. I'm asking a dollar a song, or three songs for two dollars. May I play you one?
And if they liked the one, I'd always repeat the three for two offer.
Made $44 dollars that evening and the next day in Burlington, VT, and a marketing mode was born.
Now did I max out this marketing technology?
Sadly, no. I did not secure a record deal. Nor did I find a band to support my singing and songwriting, even though that is what I'd advise anyone in similar circumstances to do today.
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